CHRISTMAS IN JULY

Temperatures are on the rise in St. Louis with no sign of cooling down. So why am I about to give you tips on your winter holiday events? A well planned out winter season can make the difference between the success of your business and a wasted quarter of a year. Here are three steps you can take now:

Forming Relationships

We are all too familiar with the commotion that starts a week before Thanksgiving and carries until the New Year. But for some reason this is the time businesses start to engage their customers. They send out emails, surveys, and polls to distinguish whom their target audience is, how they communicate, and what they want. Instead of getting only a small percentage of customer’s response in the busiest months of the year, start asking those questions now. You will receive a larger population sample and get a better understanding of buyer’s habits and budgets for the upcoming season.

Distinguish Yourself

Now that you will have a strong understanding of who your customers are, it’s time to keep moving forward. Start brainstorming ideas on how your marketing campaign can stand out from your competitors. Promotional items are a GREAT way to connect with your audience. The goal is to remain on the consumers mind throughout the holiday season. To do this, stay away from the conventional Christmas/Holiday campaign. Customers see thousands of those in a month’s time so go in a different direction and STAND OUT. Check out our website for gift ideas.

Relieve Problems

The last situation your buyer wants during the holiday season is added stress. They all ready have a thousand problems from gifts to corporate parties. Instead of pushing your items on the customers, offer a way to alleviate the stress by minimizing their lists or lifting their burdens. Let an event planner work alongside your team to help plan your corporate luncheon, or have a planner do it all! KJS Events can work with your team and do as much or as little as needed.

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